The research data are as follows: only a fourth part of the respondents (24%) replied that their families did not need to abandon any planned purchases, 23% said that they did not plan any significant acquisitions in the fall, and therefore there was nothing to abandon, every fifth The interlocutor (20%) could not unequivocally answer the question asked. More detailed answers made up the following picture: 15% of the respondents said that they had to change their plans regarding the purchase of a car, every eighth participant in the survey (12%) said that they abandoned the idea of this in the fall of this year to make repairs in the apartment, to replace windows, doors, Plumbing, installing air conditioning, every tenth confirmed the refusal to buy tourist trips, travel and rest, 10% of the citizens said that they decided to postpone large -scale acquisitions (for example, furniture), 9% changed their minds to buy expensive clothes (fur coats made of natural fur, leather coats and leather coats and T. p.), the same number of respondents transferred for an indefinite time the purchase of large household appliances, 7% — a computer, a laptop, other office equipment, as well as jewelry. According to the head of the development department of the Finams CJSC in Ufa Ruslan Valiev, the above social survey does not surprise and are quite natural. He connects the reasons for the failures of most of the expenses interpreted from any types of expenses not with the position of Russian economy and financial well-being, but with individual, intra-family circumstances and moods. It is understandable that some rise in the cost of life occurs, but, mind you, people refuse not from essential items, but, rather, from secondary acquisitions. In addition, a premonition of negative development of events in the financial sphere, on the contrary, usually provokes the population to convert cash into more reliable material values (real estate, vehicles, jewelry, equipment, etc.). Analysts predict that consumer activity will traditionally increase on the eve of the New Year holidays. About 2.6 trillion rubles were named with an indicative amount of December expenses, which is approximately 18,000 rubles per person.