But to adapt the standards of Europe to our Russian conditions turned out to be somewhat more complicated than, for example, to come up with some kind of format and use a franchise as a springboard. This is especially true if the reinforced concrete production is launched. He spoke in 2009.: that their task is to win their place in Top of the Mind. Now the key task of Mikhail and his partner and. Zaonza is the reverse task, so that the buyers are stubbornly forgot about Kika. «Home Interior» has become an exclusive franchisee from the Austrian Leiner Group in the Russian Federation. It is part of the 5 largest European sales networks. The home interior «nevertheless managed to achieve several soft conditions in the contract, in particular, he could independently form his assortment and this is at the expense of local suppliers and, and had no obligation to buy a fixed volume of goods, as the head from the development department from Deloshop from. Nekuchaev. And this all destroyed the alliance. And colliding in 2009. With some fall of the furniture market, approximately 26% and still weakening of the exchange rate of our ruble to the euro, this kuchment began to more actively purchase cheap products from domestic suppliers. And their share in the assortment has grown to 70%. And with European companies he began to work almost directly and managed to save up to almost 10% only on purchase prices.
