A. M. Proskurin, candidate of economic sciences
It is well known that making a profit is an engine and ultimate goal of any business, regardless of scale and orientation. A prerequisite for the achievement of profit is the recognition of the usefulness of commercial activity through the sale of its product (service) in the market, which forces the entrepreneur to maximize the specific costs regarding prices. By the growth of mass and accumulation norms, a positive assessment of business development is given.