1. Do not pursue an ostrich policy and do not try to turn a blind eye to the problems that have arisen. Only in your competence, assessment of the scale of emerging problems and adoption of adequate measures. Moreover, temporary measures of an economic nature should not obscure the strategic goal of the company — the preservation of partners and customers and the need to “not lose face” of the company even in difficult conditions of the crisis. Therefore, the PR strategy, which should support the authority of the company, is of particular importance.
