There is still the concept of «prestige of the country», it does not apply to name a bad product in the name. But «Fatherland» — cigarettes — cheap, not very high quality and very strong. It is difficult to say why they were given this name. It may have been visually suggested that a political unit with the same name will be formed soon. Another option — cigarettes are designed for young fighters of the first year of service. Because there are several types of equally smelly fatherland — you see, I forgot to put quotes, and right away this is what happened. Therefore, it is impossible to use such significant words as names, and even more so for the names of not the highest quality goods.