The real estate market is a set of certain mechanisms necessary for transferring the right to property, in other words this is a structure that allows you to reduce customers and sellers together. This market is segmented. This is mainly due to the fact that users have unequal needs and resources. Segments can be distinguished according to the following parameters: — by use (the purpose exists agricultural, commercial, industrial and residential); — by geographical location (in different areas there may be different market conditions); — for the price (some buyers are focused on affordable prices, while others are interested in the site / selling apartments in Saratov — only elite); — in quality (for example, on one street there are two offices that differ in class (a and d)); — for investment motivation; — according to the type of ownership (rent, unlimited rights and others).