After the web designers created the site, work on the Internet is just beginning. Professional consultants help to deal with the legal, legal and economic nuances of activity on the Internet, only after that the presence of the site will begin to give results and increase the effectiveness of the business. In order to bring the online store to the top of search engines, it is necessary to conduct a high-quality audit, create an advertising company, calculate the optimal budget. It becomes clear that the website promotion is not fast and requires certain investments.