Initially, the brand was engaged in the creation of shoes for the whole family. Mostly, these were warm boots for socks in cold autumn or winter. In 1915 it was decided to expand the assortment by creating shoes for playing tennis. Later, the improvement of a particular tennis model led to the fact that classical shoes were created. This is the Cede Cheds All Star “Chuck”, named after the famous professional basketball player, who was the first to entrust his feet to this particular model.