If you take Sberbank statistics, we will see the next picture on the deposits. Over the 8 months of this year, the population deposits increased by 13.1% — from 3.776 trillion rubles as of January 1, corporate deposits also grew by 1.6%.The prolongation of interest in the ruble is due to the highest profitability of ruble deposits among bank deposits for the year (from July 2009 to July 2010) they brought to their owners at least 4.52% of real profitability. The purchasing power of deposits in American dollars fell by 2.15%, in the euro — by 14.47%. Such figures were made in the report of experts of the Macroeconomic Research Center back in July. Summarizing the situation in the entire banking sector of Russia in the first half of 2010, experts agree that the share of ruble deposits in the entire amount of individual deposits for the period increased significantly — by as many as 4.9%. This growth could not show deposits in foreign currencies. Even the growth of the euro was not enough to attract the attention of the population. Many still, despite the crisis, continue to accumulate long-term investments. The share of deposits for which is more than one year in deposits of individuals involved until the second half of the year amounted to 65.5%.For comparison, we give statistics on the deposits physical. persons in Russian banks for the i-E half of this year. An increase of 12.7%, which eventually amounted to 8.435 trillion rubles. It turns out that the growth even from a half -year mark continued. This caused a wave of shares and advertising companies in a large number of banks in Russia, which actually influenced a certain relative reduction in the positions of SB from 49.4% to 48.3% in the market of deposits of individuals. These data are given by the State Deposit Insurance Agency. According to experts, it is not worth waiting for any changes, all banks are interested in «playing out» of the established positions that they see positive. And artificially develop it to change the demand of the population in the direction of currency deposits do not see the point.
