Why not massively explain to people, using all the best creative minds, in colorful videos, on the glossy pages of magazines, with the help of stickers, posters and other carriers, so to speak, that this is infinitely joyful to save the life of another after death? Why not make this prestigious, not to introduce a special status, not to bring the donor in public opinion to heaven? That, we do not know how to promote? Do not convince.