The main principles of the company are the efficiency of response to changes in the situation in the financial market and an individual approach to each client. In addition, from the alliance Ukraine, loans are issued exclusively according to the contract concluded with the client and on the basis of the legal norms of the country. Moreover, the program was awarded not only trust from citizens, but also statements at the state level. In its work, the company seeks to act as openly as possible, and build all relations on mutual trust.